Online Travel Company Expedia Releases Data on Growth in Hotel Bookings to Ethiopia

Addis hotel community invited to e-commerce seminar on reaching international hotels

Dec. 13, 2010 – Expedia, Inc., the world's largest online travel company, shared new data today showing growth of more than 160% over the last twelve months in the number of bookings made to Ethiopia hotels on the more than 90 Expedia® and Hotels.com® travel sites worldwide. The majority of these bookings are coming from the U.S., the U.K., and Italy.

Expedia first began working with hotels in Ethiopia earlier this year. Since then, the number of local hotels that have signed up to work with the online travel company has increased by nearly 500%, and Expedia expects that number will continue to grow. More than 130,000 hotels around the world work with Expedia, through which they have the ability to reach the nearly 60 million travelers who visit Expedia sites each month.

“Our goal in partnering with Ethiopian hotels is to expose them to an entirely new audience of travelers, many of which they would not have been able to reach otherwise,” said Diego Lofeudo, Director of Market Management for Expedia, EMEA. “Together with our local travel partner, Travel Ethiopia, we have formed a local team to work with hotels to help them effectively offer their properties around the world online.”

U.S.-based Expedia has operations throughout Europe, the Middle East and Africa, as well as in Asia-Pacific, and South America. Its team includes hundreds of hotel relationship managers and revenue management specialists based in local markets to assist hotel partners in developing online distribution strategies. Members of Expedia’s local hotel relationship team are hosting an educational e-commerce seminar at the Kaleb Hotel in Addis on Tuesday, December 14th at 9am. More than 50 members of the Ethiopia hotel community are expected to attend the event, where Expedia will present hoteliers with tips for offering their property online.

About Expedia, Inc.
Expedia, Inc. is the largest online travel company in the world, with an extensive brand portfolio that includes more than 90 localized Expedia.com®- and Hotels.com®-branded sites; leading U.S. discount travel site Hotwire®; leading agency hotel company Venere.com™; Egencia®, the world's fifth largest corporate travel management company; the world's largest travel community TripAdvisor® Media Network; destination activities provider ExpediaLocalExpert®; luxury travel specialist Classic Vacations®; and China's second largest booking site eLong™. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers vast opportunity to reach the most valuable audience of in-market travel consumers anywhere through TripAdvisor Media Network and Expedia Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. (NASDAQ: EXPE)

About Expedia Partner Services Group
Expedia Partner Services Group (PSG) is the central point of contact for travel suppliers to access the global Expedia marketplace of leading travel brands comprising more than 90 points of sale worldwide. With hundreds of employees in local markets throughout the world, Expedia® PSG makes it easy for suppliers to meet their global distribution objectives, and delivers a portfolio of innovative connectivity solutions, rate and inventory management tools, business intelligence reports, and online marketing expertise.

Expedia is either a registered trademark or a trademark of Expedia, Inc. in the U.S. and/or other countries. hotels.com is either a trademark or registered trademark of hotels.com, L.P. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2010 Expedia, Inc. All rights reserved. CST: 2029030-50

FOR MORE INFORMATION, PRESS ONLY:
Contact: Celia Casadome, media
+34 91 414 5221
crodrigu@expedia.com

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