Expedia.com Names HL Group as PR Agency of Record


BELLEVUE, Wash., Nov. 18 /PRNewswire/ -- Expedia.com®, the world's leading online travel agency, has announced the selection of HL Group (www.hlgrp.com) as its public relations agency of record. HL Group will be responsible for all facets of Expedia.com's consumer-facing public relations efforts. HL Group is part of the MDC Partners network.


Effective immediately, journalists may reach HL Group through expediapr@hlgrp.com.


Headquartered in New York, HL Group specializes in communications, marketing and strategic planning for global companies, primarily consumer, luxury lifestyle and fashion brands. Expedia.com will work with HL Group to showcase the qualities - including the world's largest selection of flights, hotels, rental cars, and cruise options of any online travel provider; a wealth of intuitive time and money saving online tools; and the best prices - that have propelled the company to global leadership.


"Selecting HL Group as our agency of record is a natural extension of the relationship that we have built with them over the past year," said Paul Leonard, Vice President, Brand Marketing, Expedia.com. "Hamilton South and his team have immersed themselves in our company and in our business. We have developed a strong partnership, and we believe this partnership will pay dividends for Expedia.com, our travel partners and for the millions of travelers who rely on us."


"Expedia.com has a wealth of expertise to share with travelers, which is particularly important given the complexity of the travel marketplace," said Hamilton South, founding partner, HL Group. "They help countless travelers cut through that clutter to book the perfect trip at the right price, every day. We're proud to serve as their agency of record and to act as a resource for journalists and others who want to leverage Expedia's collective intelligence."


About Expedia.com

Expedia.com is the world's leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (www.expedia.com, 1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia Best Price Guarantee, Expedia.com promises to offer to its customers the best rates available online for all types of travel. Expedia.com is an operating company of Expedia, Inc. (NASDAQ: EXPE).


Expedia.com is a registered trademark of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

© 2009 Expedia, Inc. All rights reserved. CST: 2029030-40



About HL Group

HL Group specializes in strategic marketing communications and planning for a diversified client roster spanning lifestyle, fashion, hospitality, beauty, and branded consumer goods, as well as corporate, media, and civic concerns. Client services include strategic brand consulting and retail advisory, consumer and corporate media relations, as well as reputation and crisis management. HL Group is an MDC partner firm (NASDAQ: MDCA), with offices in New York, Chicago, and Los Angeles.




Web site: http://www.hlgrp.com/