Pro Football Fans Put Life on the Bench When Game is on the Line

Expedia Survey reveals just how far football fans will go - both literally and figuratively - to support their teams

BELLEVUE, Wash., Nov. 25 /PRNewswire-FirstCall/ -- A new survey released today by Expedia® found that more than 80 percent of football fans with tickets to an important game would travel an average of 554 miles to see their team play, and 40 percent of football fans would pass up a hot date or their own birthday party to go to a professional football game(1). These are just a few examples of how pro football fans say they prioritize their enthusiasm for America's favorite pastime, according to Expedia, the Official Travel Team of the NFL.

"More than two-thirds of Americans are fans of the NFL, and for many, that passion extends well beyond their living rooms, permeating their travel and social plans during the football season," said Sean Kell, general manager of Expedia.com. "As the Official Travel Team of the NFL, Expedia is here to help fans plan their football weekends, whether they're following their favorite team on the road or making a city weekend in their hometown."

Expedia's "Go Like Pro™ Survey" revealed just how far dedicated professional football fans will go to support their teams, what they would give up to catch a game, even whether or not they prefer their child play the field rather than hit the books. Below is a breakout of the results that show the impact professional football has on Americans' lives:

  Catching the Away Game Action
  --  Going the Distance: For eight in ten pro football fans, having tickets
      to an important football game means they'd make the effort to get to
      the stadium, even if it wasn't nearby.  The average trek those who
      would be willing to travel would make is 554 miles.
  --  The End Zone: Nearly one in five say they'd travel 1,000 miles or more
      to see the action live.


  Best Offense is a Good Defense
  --  Offsides: Eighteen percent of pro football fans are so dedicated to
      their team that they could never marry a fan of their team's biggest
      rivals.
  --  Priorities, Priorities: Some fans are even willing to be a no-show at
      important occasions. Avoiding their own birthday party (41 percent), a
      hot date (39 percent), the birthday party of a friend or family member
      (35 percent) or jury duty (31 percent) all make their lists of
      acceptable occasions to skip in favor of attending a game.
  --  Making the Grade: One-quarter of professional football fans have a
      better memory for pro football stats and scores than they do for
      birthday and anniversary dates of their friends and families.


  Play Hard, Work Less?
  --  Great Expectations: More than four in ten professional football lovers
      would rather see a child of theirs become a star professional football
      player than win a Nobel Prize.
  --  Calling in Sick: Nearly six in ten pro football fans would skip work
      if they had tickets to an important game.
      --  Younger fans would be more willing than their older counterparts
          to miss work for an important game.  73 percent of those ages
          18-29 say they'd gladly not show their faces at work, only 54
          percent of those 30 and older would do the same.


  Injury Report
  --  Sore Losers: The fallout from watching their favorite team lose is no
      small matter for America's professional football fans.  More than half
      admit it takes at least a day for their moods to recover.  In fact,
      the average time it takes for this group to feel better is two days.
      --  Of those devoted football fans who note that they need mood
          recovery time after their team loses, a passionately involved 30
          percent admit it would take 3-7 days to smile again.


  Making Tight Ends Meet
  --  Cha Ching! A majority, (61 percent) of pro football devotees say
      they'd gladly spend their money on a Super Bowl ticket if their
      favorite team were to make it.
      --  Of the fans who'd buy a Super Bowl ticket to see their team
          compete, an average of $694 is what they'd be willing to part with
          just to snag a seat.
  --  Coughing it Up: Pro football enthusiasts don't hesitate to plunk down
      the big bucks to pursue their passion during the season.  Those who
      spend money on being fans part with an average of $483 each year on
      everything from going to the games to collecting memorabilia to
      joining fantasy leagues.
      --  For a loyal 23 percent of pro football aficionados who spend money
          being a fan, it costs $500 or more each year to pursue their
          passion

For more information about Expedia's partnership with the NFL, visit http://www.expedia.com/golikepro. "Go Like Pro" is Expedia's on and offline program connecting fans with unique travel options to and from NFL cities, and other popular destinations In addition to exclusive travel deals, the program also showcases two quarterbacks -- Matt Hasselbeck of the Seattle Seahawks and Jason Campbell of the Washington Redskins -- who star in Expedia's national advertising campaign and provide personal travel tips in all 32 NFL cities, plus Honolulu.

Also featured on the "Go Like Pro" site are two "Go Like Pro Show" webisodes -- extended versions of the TV ads -- starring Hasselbeck and Campbell. Giving a nod to the central role travel plays in the life of an NFL player, the tongue-in-cheek ads feature the two quarterbacks as hosts of a travel talk show.

  (1) On behalf of Expedia, Kelton Research conducted a nationally
      representative study of 500 American pro football fans, ages 18+. The
      survey was conducted in November 2008.

  About Expedia.com

Expedia ® is the world's leading online travel provider, helping millions of travelers per month easily plan and book travel. Expedia (http://www.expedia.com/) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia® Best Price Guarantee, Expedia promises to offer to its customers the best rates available online for all types of travel, making it the most comprehensive customer guarantee in online travel. Expedia.com is an operating company of Expedia, Inc. (NASDAQ: EXPE).

Expedia, Go Like Pro and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

© 2008 Expedia, Inc. All rights reserved. CST: 2029030-40

© 2008 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

SOURCE: Expedia, Inc.

CONTACT: Ian Jeffries of Edelman, +1-206-268-2291,
ian.jeffries@edelman.com, for Expedia, Inc.; or Expedia Press Hotline,
+1-425-679-4317, press@expedia.com

Web site: http://www.expedia.com/