Expedia and Diamond Resorts International® Enter Unique Partnership to Generate Global Vacation Ownership Leads

DRI taps media value of Expedia® marketplace and in-destination presence in multifaceted agreement

BELLEVUE, Wash. and LAS VEGAS, Nev., Nov. 6 /PRNewswire-FirstCall/ -- Expedia, Inc. (NASDAQ: EXPE), the world's leading online travel company, and vacation ownership leader Diamond Resorts International® (DRI) today announced they have partnered in an innovative agreement covering marketing, distribution and lead generation. Under the terms, Expedia will provide global distribution for DRI resort destination offers on Expedia- and hotels.com®- branded sites worldwide; generate leads and qualify travelers interested in DRI vacation ownership; and provide concierge services to guests at DRI resorts.

"This is a groundbreaking deal in how it harnesses the unmatched value of Expedia's online and offline travel marketplace," said Doug Miller, vice president of Expedia® Media Solutions Group. "It highlights Expedia's ability to deliver value to our partners not only as a distribution channel, but as a strategic marketing partner."

This is one of the most sophisticated deals of its magnitude in online travel in terms of the integration of multiple Expedia business capabilities for a single partner. It covers online media, marketing and advertising; distribution for DRI resort properties worldwide; in-destination concierge services and lead generation; Expedia's private label technology to power travel bookings on DRI's own websites; and corporate travel services by Egencia, an Expedia, Inc. company.

"This venture brings a new level of marketing to the mainstream and propels the capabilities of both companies across multiple vertical markets. It is truly a unique endeavor and creates a paradigm shift for the vacation ownership industry," said Simon Crawford-Welch, Ph.D., R.R.P., president and chief operating officer at DRI.

"Expedia's extraordinary online capabilities coupled with its offline presence in key tourist destination markets provide DRI with unparalleled reach to tap consumers with vacation ownership offers. Additionally, DRI's more than 380,000 existing owners, members and guests worldwide will have the opportunity to benefit from Expedia's trusted travel services," says James R. Danz, RRP, chief marketing officer at DRI. "We see this partnership as a creative approach to leveraging Expedia's strengths to reach our target customers while expanding our benefits platform within THE Club(SM) at Diamond Resorts International and adding to the quality level of hospitality services we provide to our owners, members and guests."

Deal signals new opportunities for travel suppliers

The agreement goes beyond Expedia's traditional role as an important distribution and marketing partner for travel suppliers globally, to tap the unique media value of the Expedia marketplace, whose monthly traffic volume is unsurpassed in online travel. DRI will partner with Expedia Media Solutions Group in developing custom interactive media programs throughout Expedia sites to help generate leads and qualify travelers considering vacation ownership. Several other Expedia business units are also engaged under the deal.

-- DRI will engage the Expedia Local Expert™ (ELE) team to operate concierge desks at DRI resorts, starting in Hawaii, Orlando and Las Vegas. ELE concierges will provide DRI guests with face-to-face personalized assistance in booking events, activities, tours, attractions and other services. ELE concierge staff will also help DRI qualify guests interested in learning more about the benefits of vacation ownership.

-- The global team of hotel relationship managers within Expedia® Partner Services Group will provide DRI property managers with strategic distribution and marketing expertise in reaching the millions of travelers worldwide who visit Expedia to book travel every month.

-- DRI has selected Expedia Travel Network's World Wide Travel Exchange (WWTE™) technology to power travel bookings on its own sites.

-- DRI has selected Egencia™ (formerly Expedia® Corporate Travel) to provide full-service travel management including an industry leading self- booking platform and global customer service to DRI employees worldwide.

"We're pleased to be working with DRI, especially given its strong presence in top leisure destinations throughout North America and Europe," said Melissa Maher, vice president of hotel strategic accounts, Expedia. "The many facets of this deal showcase the breadth of ways Expedia helps our partners to achieve business success."

Added Will Daugherty, vice president and general manager of Expedia Destination Services & Expedia Local Expert: "We are delighted to provide Expedia Local Expert concierge services at Diamond Resorts International® destinations. We look forward to creating memorable experiences for DRI owners, members and guests."

About Expedia, Inc.

Expedia, Inc. is the world's leading online travel company, empowering business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel. The Expedia, Inc. portfolio of brands includes: Expedia.com, hotels.com, Hotwire, Egencia (formerly Expedia Corporate Travel), TripAdvisor, Expedia Local Expert, Classic Vacations and eLong. Expedia, Inc.'s companies operate more than 60 global points of sale in more than 40 countries, with sites in North America, South America, Latin America, Europe, Middle East, Africa and Asia Pacific. In addition to being the most highly visited portfolio of travel sites in the world, Expedia offers travel suppliers and other partners myriad opportunities through the integrated efforts of its specialized business groups.

Egencia (formerly Expedia Corporate Travel) is the fifth largest travel management company in the world, which helps businesses get ahead by offering the only truly integrated corporate travel service. Egencia delivers a complete corporate travel offering supported by global market expertise and a best-in-class technology platform.

Expedia Local Expert (ELE) offers face-to-face personalized recommendations and assistance in booking events, activities, tours, attractions and other services that travelers seek in their destinations. ELE helps travelers get the most out of each destination, which in turn helps hoteliers develop loyal guests and helps destination activities and services providers grow their businesses.

Expedia Media Solutions Group is responsible for helping travel and non- travel brand advertisers leverage the unique media value of the Expedia network, which has more than 60 million unique users worldwide each month, consistently ranks in the Top 20 online media properties in the U.S., and has an audience with one of the highest Buying Power Index (BPI) scores on the Web.

Expedia Partner Services Group offers travel suppliers centralized access to Expedia's global marketplace, with hundreds of employees in local markets throughout the world who work with Expedia partners to meet their global distribution objectives.

Expedia Travel Network (ETN) extends the reach of Expedia's global travel supply by powering the travel bookings of leading airlines and hotels, as well as some of the world's best known brands, the most high traffic websites through its World Wide Travel Exchange (WWTE) technology.

Diamond Resorts International®, with global headquarters in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with nearly 150 branded and affiliated resorts and nearly 23,000 guest beds in 17 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean, Europe and Asia. Offering simplicity, choice and comfort to more than 380,000 owners and members through the branded hospitality service of more than 5,500 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.

Expedia is either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. hotels.com is either a trademark or registered trademark of hotels.com, L.P., a subsidiary of hotels.com in the U.S. and/or other countries. Egencia is either a trademark or registered trademark of Egencia, LLC. Other logos or product and company names mentioned herein may be the property of their respective owners.

©2008 Expedia, Inc. All rights reserved. CST: 2029030-40

SOURCE: Expedia, Inc.

CONTACT: Katie Deines, of Expedia, Inc., +1-425-679-4317,
press@expedia.com

Web site: http://www.expedia.com/